Facebook has huge ambitionsfor video, and quite rightly so. Video consumption is due to hit around 79% of global internet traffic by 2020 and will be closely followed by increased ad spends. But when you think of video platforms, is Facebook your go-to destination?
Digital publishers have been trying to speak in broadcast language for years in an effort to try and reap part of the broadcast pie. In doing so we’ve fundamentally changed the formats and platforms that we’ve been delivering on, and not always for the better.