Acronyms

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Advertising Exchange

Action, Interest, Desire, Action 

Application Programming Interface 

Above the Line

Advertising Video on Demand

Customer Acquisition Cost

Content Management System

Cost Per Acquisition/Action

Cost Per Click/Conversion

Cost Per Completed View

Cost Per Engagement

Cost Per Lead

Cost Per Mille

Cost Per View

Conversion Rate

Customer relatinoship management

Conversion Rate Optimisation

Call to Action

Click Through Rate

Customer Experience

DoubleClick Bid Manager

Doubleclick for Advertisers

Doubleclick for Publishers

Direct Message

Data Management Platform

Demand Side Platform

Effective Cost Per Mille

Effective Cost Per View

Engagement Rate

Facebook

Google+

Google Analytics

Gross Rating Point

Instagram

Key Performance Indicator

Life Time Value

Online Video

Over the Top

Programmatic Television

Quality Score

Return on Investment

Run of Network

Run of Site

Retweet

Real Time Bidding

SnapChat

Search Engine Results Page

Social Media Marketing

Social Media Marketing

Share of Voice

Supply Side Platform

Subscription Video on Demand

Transactional Video on Demand

Television Rating Point

Twitter

User Generated Content

Unique Visit/View

Video Ad Serving Template

Viewable Cost Per Mille

Video on Demand

Video Player Ad-Serving Interface Definition

Video Search Enging Optimisation

View Through Rate

YouTube

ADEx

AIDA

API

ATL

AVOD

CAC

CMS

CPA

CPC

CPCV

CPE

CPL

CPM

CPV

CR

CRM

CRO

CTA

CTR

CX

DBM

DFA

DFP

DM

DMP

DSP

eCPM

eCPV

ER

FB

G+

GA

GRP

IG

KPI

LTV

OLV

OTT

PTV

QS

ROI

RON

ROS

RT

RTB

SC

SERP

SMM

SMM

SOV

SSP

sVOD

tVOD

TVR

TW

UGC

UV

VAST

vCPM

VOD

VPAID

vSEO

VTR

YT

The link between an SSP and DSP (explained below).

The standard user Journey.

Used to draw data and functionality from platforms.

Scroll to the top of this page, everything you can see is above the line.

Ad supported video on demand platform. YouTube is an AVOD platform.

The cost of acquiring a customer.

a platform for managing any content. YouTube is technically a CMS.

The average cost attributed to the action defined as the KPI. (Total cost / by number of actions)

The average cost attributed to each clicks or conversions. (Total budget / by total number of clicks)

The average cost attributed to each completed view of a video. (Total budget / by completed video views)

The average cost attributed to any engagament with the ad/post. (Total budget / by engagements)

The average cost attributed to each lead generated by the ad. (Total budget / by total number of leads)

Price paid for each 1000 impressions of an ad. The standard pricing model for programmatic and network VOD

Price paid for each individual video view. The standard pricing model for social video campaigns.

The rate at which your audience converts. (Total number of conversions / by total number of views/impressions (depending on your buying method))

strategy for managing all your company's relationships and interactions with your customers and potential customers.

Strategy for optimising the number of people converting

The messaging used to encourage your audience to do your bidding.

The rate at which your audience clicks your ad. (Total number of clicks / by total number of views/impressions (depending on your buying method))

Google's DSP

Google's campaign tracking platform. DFA is not a DSP as you cannot buy advertising through it only track yout campaigns.

Google's SSP

A peer to peer message usually on a social platform

A platform for managing, segmenting and, using your data sets

A platform that enables advertisers to buy ad space across multiple sites.

Used to work out the cost per thousand impressions when buying on another model.

Used to work out the cost per view when buying on another model.

The rate at which users engaged with the ad. (Total engagements / by total views/impressions)

The largest social network popular with narcisists

Google's social networkpopular with photographers

Google's analytics platform used to track user behaviour on websites

Used to measure the reach and frequency of a TV ad campaign. (Total reach X average frequency)

Owned by Facebook Social network specialising in photo and video posts

The predefined metric or metrics used to measure campaign effectiveness

The average ammount of income a brand can associate to each customer over the time they are a customer.

Videos that users watch on the internet

The delivery of film and TV content on the internet which doesn't require a subscription to a tradtitional TV network like Sky. Netflix and Hulu are OTT whereas ITVHub is not.

The buying of linear TV advertising programmatically

the score given to your ad based on relevancy and engagment

The ammount of income that can be associated to specific marketing spend. Usually based on every £1 of media spend

Targeting term used to indicate that your ad will be run across the networks entire portfolio of sites

Targeting term used to indicate that your ad will be run across the websites entire portfolio of pages

Twitter term meaning someone has shared your "tweet" to their followers

Buying term where advertisers can bid for ad space in a online auction in real time. This happens using DSP's, Ad Exchanges and, SSP's

Peer to Peer messaging platform specialising in photo and video posts

the name given to the page of listed search results

Advertising on social media platforms

Percentage of total conversation owned by the brand

Platform for publishers to make their ad space available to advertisers in an auction

Online video platform monetised through subscriptions. Netflix is an SVOD platform

Online video platform monetised through a pay per view model. YouTube and Amazon have TVOD alongside their AVOD/SVOD respectively

the Same as GRP

Micro blogging site popular with industry proffesionals

Content produced and uploaded by persons not associated with any brand

Ammount of individuals that have seen a video/visited a website

A universal XML schema for serving ads to digital video players.

Cost per 1000 views that are 50% visible to a user for 2 seconds

Any video on the internet accesible to users to watch at their convenience

Allows a rich interactive user experience with in stream video ads.

method of increasing the position videos appear in SERPs

The rate at which users watch a video upon being served with it. On YouTube's TrueView this is the rate of which users watch 5 seconds or more.

Video on demand platform specialising in UGC content.

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